Geomarketing represents one of the latest trends in the Business Intelligence. Geomarketing is based on the analytical features of GIS (Geographic Information System) that consist of digital maps and statistic data with location tags.
Comparing this data with its spatial dimension it is possible to develop sophisticated analysis based on:
- Localization (with scalable symbols and qualitative/quantitative info)
- Categorization (with backgrounds consistent with KPI values, heat maps, density maps, radius visualization, spider visualization, etc.)
- Flows / Relationships
Visually consulting data in maps involves a more efficient way to read and compare information and thus Geomarketing represents an essential tool for supporting the planning and optimization of businesses’ logistics and distribution.
For years iBIC has had experience with different Geomarketing products and since 2011 has focused on GlobeQlik; its recent acquisition from QlikMaps and the combination of these two systems gave birth to a renewed geographical analysis that has significant potentialities and that is perfectly integrated with QlikView and the newest QlikSense.